This certification in digital marketing is an educational response to the challenges of a global market where companies and agencies need vanguard creative business professionals with new skills and competencies to differentiate and position their brands/products digitally. The course is about bridging the gap between online creativity, communication, advertising, and branding to educate and form future creative business professionals.
Introduction - by Dr. Uzma
The purpose of the module is to give basic understanding of marketing, its building block and tactical tools that are used in marketing to position a product in the mind of customers. This module will be helpful to develop the basic understanding of digital marketing and behavior of consumers in the digital world.
At the end of the Unit, the learners will be able to
Charlesworth, A. (2018). Digital Marketing: a practical approach. Routledge, Tailor & Francis group
Apply buying process to a product you have recently purchased.
Assignment – 1
Select target audience for your online business. Map your customer journey.
Instructions regarding assignment/tasks:
Learners’ Self Reflection
Learners will critically reflect on their assigned tasks and give their reflection on it.